• JOURNEY
  • WORK
  • ANGEL
  • BRANDS
    • BEAM
    • HALO RITUALS
ANGEL BAILEY
  • JOURNEY
  • WORK
  • ANGEL
  • BRANDS
    • BEAM
    • HALO RITUALS

Born from a desire to be mindfully creative, innovative and purpose-driven. Angel is a highly conceptual, award-winning director specializing in creative strategy, brand development and the implementation of integrated advertising campaigns. Angel is the Founder and Brand Director of Beam Collective and CEO of Halo Rituals.

She's an architect of the creative vision, passport stamp collector, avid dreamer and wellness advocate. Combining her love for creativity and entrepreneurship with her passion for travel, business and health, @artofsoul_ was born as a space to connect and share with the communities she loves most.

DETROIT | RALEIGH | LOS ANGELES
angeliquembailey@gmail.com | +1 313 520 8200

F O L L O W  A L O N G

Zoë The Great 🐾 aka Big Mama, aka Dinosaur, aka My Shadow. | My greatest wish is that every creature on this planet could feel the same kind of love I have for our girl. Simply THE. GREATEST. _ #zoethegreat #beachbums #greatdane #harliquinmerle #livetoshare #beachweek #greatdanesofinstagram #mylove #mygirl #dogs #wedontdeservedogs
Stick with the people who pull the magic out of you, not the madness. ✨ | Exciting times ahead for this group and grateful for the incredible talents of @annarouth to capture it! 🙏🏼 _ #livetoshare #trueyou #realself #NCMA #beautyco #thefranklinexperience #communityovercompetition #beamcollective #medspa #beautybar #staywell #downtownRaleigh #branddevelopment #businesscasual
The balance of freedom and control. 📷@villa_de_rosa #supharmony #fridayflows #gotobermuda #livetoshare #huesofblues #womenwhotravel #sup #paddletime #portside #seabound #waterbaby #sailbermuda #suptheworld
"All inventive and creative people, they're not hung up on fixed definitions of what any form of life or reality may be" CREATIVITY 👈 one of my favorite topics of exploration. It surrounds us in everything we do, is inherit in everyone (arguably whether they know it or not) and is the reason our world has progressed the way it has. I recently watched the documentary "In Search For Greatness" on how creativity has contributed heavily to the success of many infamous professional athletes --- it brought up a few really strong points on how we approach creativity today which got my head moving 👉 Everything is so analytical now - "We have a desire to validate everything with data...But sometimes It's backward...We start making something important because we can measure it" As a creative strategist this hit me. In marketing/advertising we're pushed to validate EVERYTHING and taught "If you can't measure it, you can't improve it" true, BUT does this hinder the creative process? Are we less prone to think outside the box because we need to associate numbers to it? Are we becoming too risk adverse on a macro level? 👉 "...Creativity and imagination that we had in the 60s, 70s, 80s was different. Kids today have on avg. less unstructured time than the average prison." (YIKES) There is a great deal of creativity and imagination I had to have to become the athlete I became" For kids, they need creativity and less boundary to think outside the box. They need unstructured time." - Wayne Gretzky With the rat race we’re in between careers, activities of all kinds and media influence - are we leaving enough time for unstructured play? The SAME goes for us as adults - how do we "play" in ways that further our development of creative ideas and refresh our thinking. I’d recommend giving it a watch on @Netflix. The one qualm has was that it could have highlighted more female athletes. I would have liked to understand differences in the way females and males think about creativity. I’ll wait for the sequel 💁🏼‍♀️ What is your favorite film or read on creativity and innovation? 👇🏼
Extra sunshine is always worth celebrating ☀️ | GO PLAY OUTSIDE 👉 check out your local park, take a hike, tend your garden, go to the beach. Nothing's stopping you from taking the longer trail — preferably one that takes you out of cell service. 👋 _ #sunbum #summersolstice #livetoshare #supsup #lakedays #SUPYoga
A few of my favorites💛 _ #raleighunited #livetoshare #barcelonawinebar #raleighnc
Travel Far Enough To Meet Yourself ✈️ - On my flight to #Bermuda I sat next to a lovely older lady who shared some of the most positive, lighthearted ideas surrounding culture and exploration. One of which was her expansion on the “Thank You Theory” in that the key to an incredible life is to seek out new perspectives which lead to new opportunities for gratitude. Very fitting for the unique opportunity I am grateful to have been apart of alongside @cntraveler, @bermuda, and @womenwhotravel _ If you’re a seasoned traveler, or hoping to set sail for new territories, #womenwhotravel is an incredible organization which connects like-minded women to join in cultural experiences which support local communities through responsible tourism. Sponsored by #condenasttraveler, they certainly do not miss a beat when it comes the traveler’s experience - it was the perfect mix of culture, connection and adventure. If you’re interested in getting involved with the group, DM me! (Sorry guys 😁) _ #BermudaTourism and partners did not disappoint. I think I underestimated just how easy it really is to access Bermuda - especially from the east coast! Not to mention customs is just as breezy as this 20 mile island. We set sail and toasted aboard @sailbermda, toured the historical city of St. George alongside our host @kristendotcom and dined seaside on farm-to-table, forged foods from @bdawildherbs. _ And while I’m typically behind the camera, it was AWESOME to have the incredible talents of @villa_de_rosa to document this adventure. An awesome added touch to the experience further allowing us to engage within the experience. _ #womenwhotravel #gotobermuda #bermuda #womenwhotravel #outdoorwomen #travelwell #livetoshare #ecotourism #followyourbliss #thankyoutheory
What's cooler than being cool? SPF and shade hats. _ 📷 @villa_de_rosa _ #adventurehats #bermudaful #soulshine #womenwhotravel #condenast #travelwell
Make Moves ✨ - Shout-out to the @cntraveler, @bermuda, and @womenwhotravel teams who are pioneering the #travelandtourism industry while highlighting women making moves across the world. Grateful to have been invited to join, explore and share with other female entrepreneurs and professionals in beautiful #Bermuda! _ Our first night was hosted by a local designer inside an incredible seaside home joined by a professional farm-to-table, foraging chef who left me with the new goal of learning more about the plants and foods right in my backyard (with research and recipes of course 😅) _ 📷@villa_de_rosa - #bermudaful #womenwhotravel #condenast #livetoshare #travelwell #bermuda #vaginavoyages
"Pro-pack-tination: the art of packing in your mind but not in real life until just hours before a 6am international flight." 💁🏼‍♀️ Hella excited for the weekend adventures ahead with @womenwhotravel and @cntraveler!!! WHEELS UP 💼✈️ _ Also, PSA: when seated on the aircraft and just after landing, if you are not pregnant, have children, are elderly or disabled, sit yo but in the seat and wait until your row is up - quit waiting in the aisle we all have somewhere to go and that's not how row seating works. You. Are. Rude. ✊ Thank you. - shout out to @mobilepassport for saving me HOURS in customs lines. You the real MVPS. - #livetoshare #travelgram #onepackchallenge #Bermudatourism #womenwhotravel #systemsplz #condenasttraveler #bermuda #islandsplease #swimmingpigs #onthesearchforatlantis #jkjk
Hangin' with my "Ohmies" 🧘‍♀️ - Loved capturing the beauty and energy that encompasses @studiobyo for the launch of their new branding! - Also - s/o to @anthony_raleigh for the supreme butt kicking...prepped for a slow flow, left a hot mess (in the best way... @rebecca.b.thomas @susangwilkinson 🙌) - #livetoshare #yogavibes #barreflow #Photoshoot #ohm #yogaeverydamnday #raleighfitness #studiobyo
Friday Flows ✨ - If there is one thing this water baby loves, it's a good paddle sesh. No phones, no shoes, no problems (unless the paddle floats away or you get caught in a thunderstorm....I see you @taylormeadows) _ If you live in the #Raleigh area, I'll be teaching #SUPYoga classes at #LakeJohnson every other Tuesday from 630-745. Spots are limited. DM for deets! _ Secondly - I'm a huge advocate all to experience paddleboarding - however due to low staff many area lakes have had to minimize their programs, including SUP meaning little to no rentals this summer. If you or someone you know- college kids, highschoolers, etc. is looking for PT work the nature parks could use them! - #SUPitup #livetoshare #lakeJohnson #paddleboardyoga #paddleboarding #sup #SUPY
Feeling like a deer in headlights with these "Sunday Scaries" but beyond grateful for a weekend to rest and recharge. Honoring the real heros who gave the ultimate sacrifice so we may enjoy our many freedoms and this weekend to celebrate their lives 🇺🇸 #livetoshare #beachdeer #merica #godblessamerica #oceanisle #robhatessocialmedia #turkey2019 #golffordays
Permission To Pivot | Let's state the obvious - There's no instruction manual for life let alone one for navigating #entrepreneurship. You just...dive in (with a strategy of course💁🏼‍♀️) While I've always been entrepreneurial across my career, going solo was an entirely new adventure. • After launching my brand consulting company, @beam.collective, a little over a year ago I realized I've never shared much about it. I wanted everything to be perfect, and that until then I had to work my ass off to make my own business perfect. Wrong. (But seriously apparently...you don't just wake up the next @love.radha or @sherylsandberg!) • It wasn't until I started opening up, accepting help, sharing successes, sharing failures, acknowledging what I'm good or not good at, and allowing my passion for purpose driven work to focus and flourish did I realize - we're all trying to figure it out. So - why not help one another? • Needless to say, I've been hella lucky to have the opportunity to work with so many incredible brands, people, and ideas. As I've taken the past few months to pivot and refocus our mission and the creative energy that surrounds it - I'm extremely grateful for the talented women and men that SHOW UP authentically (in business and life) to share resources, ideas, thoughts, and imagination. • 🙏To my tribe - thank you - you know who you are! 💪🏼To my creative, entrepreneurial brain - you're a bitch, but I love, accept and vow to flex you and to allow myself to be more unapologetically vulnerable. 💨To our latest endeavors and to those ahead - buckle up. _ 📷@bicoastalcollaboration #goingfor40under40 #communityovercompetition #livetoshare #worklife #coworking #creatorspace #creativeagency #branddirector #creativedirector #branddevelopment #brandstrategy
One of my best friends got married and it was nothing short of magical. Honored to play a part in such a beautiful day! We love you @cdepoole + @uvbeenrobbd • #chelseagotrobbed #anightatthemuseum #thehenryford #cdawg #foreverfriends #highschoollovers
💛 We will continue to create a new world - seed by seed, person by person, community by community - until this planet is embraced in a circle of resurgent life and resurgent love. -#VandanaShiva. • My travels have taken me to some incredible parts of this earth, each one more transformational than the last, but many areas are also in danger. If you're interested in learning more about #ecotourism and reducing your footprint, ecotourism.org is a great resource! If you have any recommendations or small ways you make an impact - drop a comment below. • We've got a long road ahead but I like to belive that as individuals we can all play a part in reshaping the future of our precious #Pachamama. • 📷@bicoastalcollabpration #earfday #goshorttree #naturefairy #peruvianrituals #outdoorwomen #takeahike #mothernature #neature #makelikeatreeandbranchout #treelover # travel #travelgram #themountainsarecalling #nobutseriouslydontbeadickrespectourplanet
WELP. Thanks to urban dictionary I'll need to find a new term for the "money shot" 😅...but really, how else to describe "THE one" THE photo? The one that captures the message so perfectly? Open to suggestions here fellow #photographers... • On the real, I've had some amazing #photoshoots over the past few months. Some corporate, some local, some personal, all amazing. Love scrolling through the thousands of images captured and reminiscing about all the awesome people involved both behind and in front of the scenes. While most days you'll find me with my head wrapped in business and marketing strategy, nothing beats the feeling I get when I pick up my camera and cab share those creations with clients and friends. • 📸 @lesliewoodss • #livetoshare #photoplaydate #raleighadventures #thedillon #picturethis #branddirector #creativesoul #awkwardangel #photography
If only @instagram had a scratch and sniff feature because this place was so fresh and so clean. • "Everything Is Awesome" when you share the outdoors with your best buds. Until next time #BlueRidgeMountains! • #weekendwarriors #bannerelk #northcarolinaborder #livetoshare #howaboutyes #outdoorwomen #visitnc #ibettergetpaidforthatidea
Reminiscing over babes, bdays, beaches, and bubbles from this weekend...so ready for it to stop being cold and wet in Raleigh! . . . #terribleaprilfoolsjoke #getwithit #naples #Florida #livetoshare #jbo

 RALEIGH | DETROIT
angeliquembailey@gmail.com | +1 313 520 8200